Our company participated as speakers in Softone Romania Annual Partners Meeting in Bucharest. We presented to the audience our CCM/CTI (Contact Center Manager) software solution which will start being distributed to the Romanian market. CCM solution was embraced by the audience and the feedback was very positive. All Softone Romania partners will include CCM in their products portfolio and they are really happy that they will provide their customers with such a powerful solution that will cover all their needs reagrding their day-to-day communication and customer service. The CCM system (Contact Center Manager) CTI is a powerful software platform that enables automated management of incoming and outgoing telephone calls.
Information Technology – Problem solvers, jugglers, visionaries: these are some of the characteristics that can be attributed to IT (Information Technology) executives in today’s highly competitive environment, who are called to contribute their knowledge and expertise in a number of ways and in a series of different areas that often extend beyond their standard role.
This is especially true in Greece, where in many cases the active involvement of IT experts in the development of a business can be considered as mere science fiction! Quite often, IT experts are thought of as nothing more than technical support personnel and almost always their job description is vague and obscure, at best.
But the market itself is now forcing businesses and CIOs to give IT experts a clear role with distinct responsibilities. In the modern digital reality, it is imperative for businesses to have qualified executives with a distinct role that can easily and promptly respond to all technological needs and, at the same time, contribute to the formulation of a comprehensive business strategy.
This composite role, that actually results from distinguishing the technical aspect from the business one, may appear as a causality dilemma, similar to the long-standing (and yet not answered) riddle of the chicken and the egg. But this is not the case. Based on a recent survey conducted by the Harvard Business Review Analytic Services, 57% of business owners and highest ranking executives believe that IT is an investment of crucial importance that leads to innovations and business development! Can there be a stronger vote of confidence?
In short, modern IT executives must act as prudent house owners, i.e. get their affairs in order by documenting and determining technological needs, be insightful by foreseeing technology trends, handle budget in a wise manner by finding ways to eliminate unnecessary and costly management processes and focus on increasing revenue by determining new methods of strengthening and developing the business strategy. At the same time, IT executives must be expeditious, flexible, highly cooperative, open to new ideas and suggestions no matter where these come from, and willing to get directly involved with any and all business projects, even if these are not clearly – or even at all – related to technology. Besides, technology is the means, not the message…